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What is your shopping cart abandonment strategy?
I love getting a deal when I buy things. In traditional retail this usually involves me working on a sales person to give me something extra or the product I want for less than the sticker price. One...
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A physical store is still a retailer’s greatest commodity
No matter how much online retail websites attract new customers, the traditional shopfront will always be a retailer’s greatest weapon – but both online and offline must be adequately catered for. Read...
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PeSA 2013: seventh annual conference highlights
Whether you’re a first-time attendee or an old-hand, there’s always great stories and plenty of information to absorb at the PeSA Internet Conference. Read my full article at PowerRetail for my...
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Exclusive: first look at Google Shopping Express in action
After I trialled Google’s new same-day delivery service, Google Shopping Express, it’s ease of use and sheer convenience makes it a clear threat to the traditional retail model. Read my full article at...
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Kogan’s 5 click unsubscribe
Why should email subscriptions be binary? Most businesses have the option to receive email marketing or not. This is overly simplistic. Why not give customers different options for: the type of emails...
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